Today is Google’s birthday, sort of.
The exact date of Google’s birthday has changed and been debated a bit through the years. Google filed for incorporation on September 4, 1998, was established three days later on September 7, and the Google.com domain was registered September 15. All have been considered Google’s “birthday” at one point, but Google has officially chosen September 27 as their day. – Search Engine Watch
In honour of the day, I’d like to present the many ways Google can be used by bloggers including research, SEO, traffic and more.
As you should know, when you are searching Google, it auto completes some ideas of what you might be searching. You can use these completes to form new post ideas. Start typing in words or phrases related to your niche or that are generic such as How To and see what shows up. Try different forms of HOW TO, WHY DO, WHY IS, WHY YOU MUST, REASONS TO, GOOD REASONS, DON’T DO, WATCH OUT FOR, WHAT IS, HOW DOES and ones like that.
Google has its own social network in the form of Google+. Even if you don’t feel you have time for another network or don’t plan to use Google+ for more than sharing your latest posts and some from your friends, its worth it. If you have a Google account you already have a Google+ account anyways. Google+ posts show up in the search results unlike Facebook posts. I’ve searched for things many times and I have seen a fellow blogger’s G+ share show up in the results, often page 1.
This is a MUST as far as I’m concerned. It’s the best and most accurate way to measure site traffic. It can tell you how people got to your site (such as Google search, a social media site or a link from another blog), where in the world your traffic is from and where they went next.
SEO or Search Engine Optimization has to do with helping a search engine to find your blog and your posts. Since Google is one of the main search engines, if not the main search engine you want to pay attention to Google. Learn a bit about SEO and make sure you are optimizing your posts. Did you know that what you put in the ALT section of an image’s HTML is how an image is found in Google image search? Make sure you make the ALT of an image the keyword you want to be found for. As mentioned above, with Google Analytics you can see how much of your traffic is from Google. If it’s not very high, work on your SEO to increase your search traffic.
The Google keyword tool can be helpful to see what keywords you might want to use. It’s designed for those who are buying ads so it’s not perfect but it can still tell you what keywords from your post are being searched for a lot.
For example, in the below photo I added the following keywords: games, gaming, gamer
These are their ideas under those keywords. For each keyword, it tells me the average monthly searches and it’s competition rate. High monthly searches means it is searched for a lot and that is what you are aiming for. HOWEVER, if you also have high competition, that means there are tons of sites that show up every time that keyword is searched so your site probably won’t rank very high. If you can find high monthly searches with a low competition rate that’s the best. It means its searched for a lot but there are only a few sites that show up so you have a chance to rank.
For more information on how to use the Keyword planner check out this post by Midwestern Moms.
There are of course other ways to use Google including PageRank, Google Calendar, GMail etc but most of those have been covered a lot more.
How Do You Use Google?
In honour of Good Manners Month I bring you email etiquette 101
- Reply to emails you receive promptly.
- K.I.S.S = Keep It Simple Stupid aka don’t say more than you have to
- Make your subject line clear and about the email topic.
- Do NOT CC tons of people. If you must send to many people, BCC only.
- Be respectful. If you wouldn’t say it to her face, don’t say it in an emails.
- DON’T WRITE IN ALL CAPS, IT’S YELLING (sorry!)
- Include a signature that includes at least your name and blog url.
- DO NOT share contacts with other bloggers without permission.
- Don’t send huge attachments. Use ZIP.
- Don’t use abbreviations unless you can be sure the sendee will understand them.
- Start your email with a greeting. Use Hello for more formal emails.
- End with a closing. Thanks for getting in touch with me is a good one.
- Wach yur speling (Watch Your Spelling)
- How is your grammar? Mine ain’t great.
- No txt spk plz (No Text Speak Please)
- Do not add backgrounds, crazy font colours or music to your emails – PLEASE!
- Don’t share your emails with other people without permission.
- Do not forward chain mail or hoaxes to hundreds of people. Check snopes.com for hoaxes or watch the from email. An email from TD Bank from email@example.com is probably NOT real.
- Please don’t mass email bloggers asking them to visit your blog or join your giveaway event or hop. In Canada it’s illegal to send emails without them asking for them to be sent. It’s bad business everywhere.
- Remember emails do not allow you to hear the inflections and tones of people’s messages. Before you jump to conclusions and get upset, ask if you are understanding correctly.
Manners Posts at My Other Blogs:
It’s been two years since we did a Rocks & Roses blog Critique!
You can find out all the details AND sign up for the critiques HERE.
But the short explanation is that everyone who signs up is assigned a blog that they do a quick blog critique on (it’s so easy anyone, even someone new to blogging can do it.) A blog critique is also done on their blog and it’s all anonymous!
Share this post with your blogger friends and then SIGN UP.
If you are a professional blogger at some point you will need to find a way to keep track of your finances. Your income (sponsored posts, ad revenue, affiliate ads, product or service fees) and expenses (conference fees, design work, office supplies, internet fees.)
Many bloggers have created printables or spreadsheets to track these things. Try a few and figure out which one works best for you. I highlight a few options below. They show as pins so you can easily repin to your own boards or click through to see the website it came from.
Income/Expenses Sheet from The Alisha Nicole
This is a simple sheet that you can print out and keep track of the date, source, expense, income and notes.
Monthly Blog Income/Expense Tracker from The Stitchin Mommy
Another simple print out, one for income and one for expenses. Date, Source, Description, Amount.
Blogging Income Spreadsheet from Simply Stacie
This spreadsheet is a Google Doc that you can save to use for yourself. It’s a simple setup with date, company, description, amount and notes. It has different tabs for each month.
Affiliate Website Earnings Spreadsheet from SugarRae
This spreadsheet is more complicated and allows you to track where you are an affiliate for including your contacts info, login info, niche, commission rate and similar info. Then a spreadsheet allows you to track your earnings for each month and year plus list of expenses.
Blog Revenue Spreadsheet from Pulling Curls – $3
This spreadsheet allows you to track your traffic as well as your income. It’ allows you to track many income sources and tracks the changes from month to month. You can order it through PayPal.
For more finance-related topics visit a few of my favorite blogs: