This (Blogger’s Guide to LinkedIn) was a mini challenge for the Biannual Blogathon Bash (Jan 25-28/13). However anyone is welcome to use this information or even do the challenge at any time.
What is LinkedIn
“LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” – source
Why Would a Blogger Use It
Not all bloggers should be using LinkedIn. Reasons you might want to use LinkedIn:
- You also work outside the home.
- You also work from home.
- You are also a direct sales consultant.
- You have your own online business (whether blogging related like blog design/web services or you sell something online like Etsy or anything else)
- Your blog IS your business (you make money from it)
- You want your blog to be your business (you hope to make money from it)
- You work with companies and PR for your blog (reviews, giveaways).
Signing Up for LinkedIn
Your LinkedIn Profile
The first thing you want to do is fill in your profile. Unlike other social networks, the LinkedIn profile is a lot more comprehensive. This means it will take longer to fill in and will require some thought and math (to figure out start dates.) However it’s worth it for job leads and connections. Read over this: http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ and fix up your profile.
If you have a job other than blogging, you will want to include all that information as well. If you don’t have a job outside blogging especially, keep in mind the following:
- For Your Professional Headline, you may want to use one of the following depending on what fits: Freelance Writer and Blogger, Writer, Editor-in-Chief, Blogger, Writer/Owner, Social Media Manager (if you do social media for a company), Founder, Community Manger…. or any combination thereof. You can be specific too like Owner/Blogger at My Blog Name or Writer/Owner at website.com
- When editing Contact info, where it says websites, you can choose from my blog or my website. However if you choose Other, you can name your link so that it will say your blog’s name instead which is much better for ascetics AND SEO.
- For Summary, focus on information relevant to how you want to be perceived. The summary has to be the catch, to keep people on your profile. If you are a direct sales blogger, focus on your direct sales companies and use of the internet. If you provide parenting information, focus on your parental experience. Tell what you can offer.
- If you are focusing on your social media knowledge, you should include how long you’ve been active in social media. You can find out when you joined twitter at When Did You Join Twitter and when you joined Facebook by exploring your timeline. If you added events or birthdays that occurred before you joined Facebook, they will be shown at the very bottom but keep searching till you find a join date.
- For experience, include each blog you write for, whether you own it or write for it. For title, don’t just put blogger, choose something more professional. I chose Content Writer and Reviewer for Callista’s Ramblings. Only include a location for the company if it’s region specific.
- For projects you can use it a couple of different ways. If you host an event, add it as a project. You can also put a sample of your reviews there. Learn More: Create More Connections Using Projects on LinkedIn
- Skills and Expertise, think carefully. Only include something if you are knowledgeable in it but there are lots of things you could include. Suggestions (again only if you have knowledge of it): blogging, social media, editing, proofreading, writing, SEO, Facebook, Twitter, etc.., Social Networking, Copywriting, Social Media Marketing, Media Relations, Book Reviews, Product Reviews, Event Host, Microsoft Office, WordPress, Blogger, Windows, Mac etc…
How Can I Link To My Profile?
When viewing your profile, right under your photo is a direct link/permalink to your profile. Mine looks like this: http://ca.linkedin.com/in/kathleengarber/
You can also find buttons to install on your site to have people follow your profile. LinkedIn also has some plugins you can use to have people share your posts on LinkedIn or follow a company page (like Facebook Fan Page) and a few others things.
Start off by announcing on your other social media that you are now on LinkedIn and where to find you. Add a button to your blog’s sidebar from the above section to make it easy for them to find you. Add a link in your email signatures, especially ones you use when contacting businesses, PR, authors etc. who might be on LinkedIn. If you work with brands, when you send in the link to your post, add a little paragraph about connecting on LinkedIn and if they really liked your work, perhaps they might leave a recommendation.
The way LinkedIn works is that you are connected to those you directly connect with as a 1st connection. Anyone they are connected to is considered your 2nd connection. Those the 2nd connections are connected to are 3rd connections and so on. So if you view the profile of one of your 1st connections, you can see who they are connected to and if you recognize them as another blogger or company you’ve worked with, you can send them a request to connect.
When you sign in to LinkedIn, there is also the People You May Know section that suggests people who are connected to those you are connected with. So again if you recognize them, you can send a request.
Overwhelmed With Email Notifications?
You can change your email settings to decide what you are notified about.
I’ve Signed Up, Now What?
Other than keeping your profile up to date and making new connections, you can also use LinkedIn in other ways:
- Ask for recommendations from people/companies you’ve worked with to show potential clients/partnerships that you are worth working with.
- Join groups both to fill out your profile and to make new connections. Don’t spam the group but you can share your status with some of your groups if they are relevant to bring new eyes to what you are working on.
- LinkedIn groups tell you how active the group is, how many members it has and how many from your network are in the group.
Make sure your profile is optimized for Search Engine Optimization to improve your SERPs (in other words, landing on page one of a search) and your Google PageRank. If the link to your LinkedIn profile is NOT your full name, edit it. Make sure you added your blogs/websites as other so you can specify the title. Use keywords throughout your profile.
Explore and remember to check in. LinkedIn won’t be helpful if you never check in with it.
If you don’t have a LinkedIn profile and determine you should have one, make one. Fill in the profile well. If you do have a LinkedIn profile, update it, make it better. Make an effort to check in to LinkedIn at least once a week.