Category: Beginners

How to Figure Out Your Ideal Blog Reader

Figure Out Your Ideal Blog Reader

If your answer to the question, who is your ideal blog reader is everybody or something equally as generic such as moms or men then you need to do rethink how you are marketing your blog.

Who is Your Ideal Blog Reader?

Figure Out Your Ideal Blog Reader

Niche vs. Ideal Blog Reader

Hopefully you know what niche you are blogging in. Niche is basically like what topic your blog is about: parenting, eco-living, blogging, book review, disability, pets etc.  It’s important to know your niche BEFORE you think about your ideal reader. Then you can learn the difference between them and move on to ideal reader.

niche – distinct segment of a market

ideal reader – best/perfect reader

So for example with my blog Great Gaming Blog, its niche is gaming. However its ideal reader is younger person ages 18-40 who enjoy playing board/party games and/or video games and/or mobile games and loves to learn about new games.

With this blog, my niche is Blogging/Business but my ideal reader is a blogger 25-45 who has been blogging 1 year-5 years and wants to take their blog to a more professional level by monetizing and making their blog a business.

Can you see the difference? There could be many blogs under the gaming niche but not all of them will be for the same type of reader. Some may be for those who play video games daily, mostly alone and are young 18-25 while another might be for those who play mostly on their mobile devices.

In the parenting niche, blog A might be for first-time parents while another is for large families (5+ kids.) Cooking might be your niche but if you focus more on vegetarian recipes while another blog focuses on gluten-free meals, you are going to have a different ideal reader.

One could consider some topics to be sub-niches such as special needs parenting or homeschooling parents. However one still might have a slightly different ideal reader, but not always.

For homeschooling parents, one blog might be Christian homeschooling parents (with an emphasis on homeschooling with faith) while another might be for those homeschooling a kid with special needs.

Think of niche as the broader topic (but not too broad) while the ideal reader is a specific type of person who would benefit the most from your blogs posts and products.

Why Does Ideal Reader Matter?

You need to know your ideal blog reader so that you know who you are talking to when you write posts or market products or services, whether your own or others. In the example earlier, this blog is in the blogging/business niche but my ideal reader is a youngish blogger (25-45) who has been blogging from 1-5 years and is looking to take their blog from a hobby to a business.

When I am writing a post I want to keep my ideal reader in mind because I want to tailor my posts to that reader. If I make a comparison while explaining an idea, I will want to use something that the 25-45 crowd would understand. I won’t focus a lot on a blogging tool that costs hundreds of dollars because my ideal reader is just recently moving from hobby to business so they probably haven’t made a lot of money blogging yet that they can reinvest.  If I create a product to sell on my blog for additional income, I will create a product that fits that ideal reader.

Who is My Ideal Blog Reader?

Think hard about this for a while. Try answering some of the questions below. Imagine WHO you are writing for. Who would benefit from your blog the most? After you answer the questions, form them together into a pretend person. This will give you a more detailed ideal reader than the ones mentioned above.

What is my ideal reader’s…

  1. Age or Age Range
  2. Gender
  3. Income Level
  4. Job
  5. Interests/Hobbies (reading, surfing, cooking, writing, fashion, etc)
  6. Marital Status
  7. Parental Status (are they parents)
  8. Dislikes
  9. Financial Viewpoint (live frugally or likes expensive things etc)

Not all of these will be as relevant as others. It all depends on your niche. Feel free to give your ideal reader a name as well. If you put this together you can come up with your ideal blog reader.

Blog A – My Happy Home – niche – homemaking/SAHM

Ideal Blog Reader:

Lyla is a young woman age 18-35 who is a married stay at home mom. She enjoys taking care of her home and her family but is new at it and could use some pointers.  In her free time she enjoys reading, cooking and knitting. She doesn’t care for the latest fashion trends or expensive things. She prefers to live frugally by gardening and living on a budget.

If you want, create your ideal reader using the questions above and share him/her in the comments.




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Permalinks: What are They and How Do I Find Them?

What is a Permalink and How Do I Find Them? | Biannual Blogathon Bash

A permalink or direct link is the link that if you click on it or put it in your address bar, it will take you directly to that post, page or image.

For example, on this blog, my url is but if I wanted to tell you to visit my 5 Ways to Promote Your Blog post, I would give you the direct link or permalink which looks like this:

If I just send you to my main page, you would have to scroll through many posts or do a search to find it.

You may also need to get a permalink to include a post you did and add it to a linky for a meme or blog carnival. (Where many bloggers do a post on their own blog on a theme and then share them with others.)

How to Find a Permalink

How to Find The Permalink for a Blog Post

As long as your blog is set to have post titles (most of them do) you can just click on a post from your main blog and then copy the url it says in the address bar. You could also right click on the post title and copy link location.


What the permalink looks like will depend on what blogging platform you use (blogger, wordpress, typepad), whether you have your own domain and what you have your settings set to.

For those on blogger, your permalink will end in .html. for those on WordPress, if you have it set to have your permalinks different, it will look different.


How to Find a Permalink for a Page

If there is a link to the page from your blog, you can do the same as a post, click through and copy the url or right click on the page link and copy link location.

If however you want the permalink for a page that is hidden or not linked from the blog, you have to go to your list of pages to get it from your dashboard.

Go to your dashboard and then pages. Click on View under the page you want the link for and copy the url or right click on the words View and copy link location.

WordPress Pages Dashboard


Blogger Pages Dashboard


How To Find The Permalink for Images

The main reason for wanting this is to be able to make coding available for people to use your blog button.  There may be other reasons too, however you should not just find the permalink for an image on someone else’s blog and then add html to show that link as an image in your post or website. That’s called hotlinking and is majorly frowned upon.

Many times you can right click on an image and copy image location. Note if you copy link location, you will copy the link that the image goes to if you click on it (if there is one.) Sometimes you can click an image and it calls it up in the browser and then you can copy the url in the address bar.

Blogger uses Picasa to save the images you upload so you could login to Picasa and find the permalink there (might be called image link.) If you upload your images to an alternative site like Photobucket or Flickr, they provide permalinks as well.

If you are trying to get the permalink for an image in your WordPress media library, it’s a bit more tricky but not hard. From the media library you will see a view link under each picture which technically goes to it’s permalink. However for an image you usually want the actual file location, not the permalink. The permalink shows the image as if it were it’s own post, you can see the rest of your blog (header, sidebars) too. The file location will ONLY show the image.

In your media library, locate the image you want. You can click view or copy the link location of view if you want the permalink. Use edit to find the file location although it will also show the permalink again there too.


The permalink for the image


The file location for the image


The file location (URL) above looks cut off but if you click in the box you can scroll over to see it all. Select it all and copy.

How to Find The Permalink for a Facebook Status

You may want to direct people to a certain Facebook status, whether it be on your personal profile or on a  fan page or group.

To find the permalink, simple click on the date and copy the URL from the address bar or right click on the date and copy link location.


On the status from above, the status was posted automatically by WordPress but this works whether it’s auto posted or manually posted, doesn’t matter. See where it says the date… December 28, 2012? It’s linked to the permalink of the status.

How to Find The Permalink for a Tweet

If you want a direct link to a specific tweet, you can find that too.


Just like with Facebook Statuses, you can click on the date (see it says 28 Dec above) and copy the URL or right click and copy link location. Voila.

How to Find The Permalink for a Pinterest Pin

When you are view Pinterest, either your main feed of new pins or on a specific board, just click on the pin and copy the URL in the address bar or right click on a pin and copy link location.

It will look something like this:


How to Find a Permalink for a Google+ Update

Similar to the other social media, you click on the timestamp (date) or right click on it and choose copy link location.

I hope that clears thinks up a bit for those new to blogging and what a permalink is. If you need to know how to get another type of permalink I didn’t mention, let me know in the comments! Also let me know if something still isn’t clear!

Locating the Google Plus Permalink

How to Find a Permalink for an Instagram Photo

From the feed, there is a little icon below the image that is three dots side by side. Click that and choose view photo page.The url in the URL bar once that page loads is the permalink.

Find Instagram Permalink

It should look like this:

As far as I can tell, there isn’t a permalink for LinkedIn posts. If I find out otherwise I’ll add it in.

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Blogging Glossary–Common Blog Terms

Blog Terms - Blogging Glossary

So you’re reading up on blogging or you are chatting in a forum or group with other bloggers and they mention something and you have no idea what they are talking about and you are too embarrassed about your lack of knowledge to ask.

Allow me to help you out. Below are some common blogging terms. After looking them over, if there is something you want to know what it means that isn’t covered in the post, let me know in the comments!

This is NOT in alphabetical order but grouped by topic so you can use CTRL-F if you are searching for a specific term. NOTE: Some might seem obvious to you but might not be to someone else.

Feed – A file that has a blog’s latest blog posts in it.

RSS – Stands for Really Simple Syndication, a common way to get a blog feed

Subscribe – adding a blog’s feeds to a feed reader or getting notifications of new blog posts by email.

Blogroll – a list of other blogs you recommend, often on a similar topic as your blog but not always. Often listed in your sidebar or sometimes on it’s own page.

Permalink – Short for Permanent Link. It is the URL of a single post as opposed to your whole blog. When someone clicks on a blog post title from your main blog, it goes to the permalink. There are also permalinks for twitter and Facebook posts (you click on the timestamp to get there.)

Trackback – A way for a blogger to see what other bloggers have written a post (or sometimes a tweet) about their post and linked back. A ping (see below) is sent between the blogs to alert the first blog about the trackback. Trackbacks are often listed below a blog post.

Ping – Used to find trackbacks (see above). Basically Blog A writes a post. Blog B writes a post and links to Blog A’s post in it. Blog B automatically send a ping to Blog A to tell it of the link. Blog A displays a link to this post under it’s trackbacks.

Captcha – Those annoying word and letter combinations you have to type in to leave a comment on some blogs. They are used to eliminate spam but often eliminate commenters too. Stands for Completely Automated Public Turing Test to Tell Computers and Humans Apart.

Jump Break– a way to see the rest of a blog post when only a summary or the first part of it shows on the main blog. Usually a link that may say Read More or something similar.

Platform – The software (program) you use to create your blog. Most popular are Blogger and WordPress. You may have also heard of TypePad and MoveableType. Tumblr is also technically a blogging platform.

Hosting – The company you use to store your blogs files (photos, videos, posts, design files etc.) You only need this if you are not using a free blogging platform (see above.) E.g. Go Daddy, Blue Host, Host Gator etc.

Template – Files in the backend of your blog that dictate how information is presented in your blog (what goes where like where header is, where sidebar is etc.)

Theme – CSS (a computer language) code that is applied to the template to make it look different. Basically your web design (colours, images etc.)

Collaborative Blog – a blog with many contributors (people who add to the blog.) Also a group blog.

Podcasting – Audio and Video content on a blog. The term comes from iPod+Broadcasting although it’s not for iPods only.

Vlog – Video blog. Person who runs it is a vlogger.

NaBloPoMo – National Blog Posting Month. Originally a November event, now the challenge can be done every month but there are prizes available in November. Was created as an alternative to National Novel Writing Month.

Guest Post – Another person or blogger writes a post that goes on your blog. Usually includes a small bio of the author.

Sponsored Post/Advertorial – A blog post written by the blogger about a topic dictated by a company. The company pays the blogger money to do the post.

SEO – Search Engine Optimization. Making your blog posts show up higher in search engine results. Getting more search traffic.

I could include tons more. Check out this extensive list of blogging terms as well which also includes humorous ones such as:

    • Blogstipation – writer’s block for bloggers. Cant think of what to blog about?
    • Hitnosis – Refreshing your browser repeatedly to see if your hit counter or comments have increased
    • GAD – Google Adsense Disorder. Repeatedly checking your adsense earnings.

Did You Learn Something New? Anything You Want to Know About?

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