Category: SEO

Anchor Text for SEO

Anchor Text for SEO

Anchor Text is the words that you link to a website. The words that you click on to get to another site. Anchor text DOES matter and I’ll cover the proper way to use anchor text below. First let’s cover the basics.

Anchor Text for SEO - What it is, Types and How to Optimize for SEO

What is Anchor Text?

e.g. Please check out Great Gaming Blog. OR I created this blog using WordPress.

In the examples above, the blue words, “Great Gaming Blog” and “Wordpress” are the anchor text. Anchor text is blue and bolded in most website unless the owner has modified it.

What Does It Look Like in HTML?

In HTML, the anchor text is the words between the > and the </a> as shown below.

Anchor Text in HTML

Related: How to Understand Basic HTML

Different Types of Anchor Text

1. Exact-Match – keywords match what page is about. e.g. “puppy training” for a page on puppy training

2. Partial-Match – keywords closely match what page is about. e.g. “puppy training tips” for a page on puppy training

3. Branded – keywords match a brand name. e.g. “Wordpress” for the WordPress page.

4. Naked Link – the URL as anchor text. e.g. “Wordpress.org” for the WordPress.org page

5. Generic – generic words that don’t have to do with the page. e.g. “Click Here” or “Check it Out!” or “More Details” for any page

6. Images – When you make an image a link, whatever the alt tag for the image is, is considered the anchor text.

Why Does Anchor Text Matter?

Anchor Text is used by search engines to help determine what websites are about which in turn helps them decide for what searches they should show that website as a result. So basically if you run a puppy training website you want people to link to you using words that have to do with puppy training or your brand or URL. Unfortunately you cannot really help what other people do. However you can make sure anchor text is done correctly on YOUR websites.

The main tip you want to remember is moderation. Google likes websites/blogs that are natural. If all your links are exact-matches or are all a naked link they will think your site is spammy because it looks like you are trying to game the system. The purpose of SEO is to help guide the search engines, not to fully control how they see your website.

So you want to make sure you use a combination of all the anchor text types with the exception of the generic terms. When you use terms like click here, you aren’t telling search engines anything about the site you are linking to. This hurts them but it also hurts you. Google likes to see a website with internal and external links and they want you to have RELEVANT links. They can’t see if you are linking to pages relevant to your topic without proper anchor text.

e.g. You run a puppy training site. If you have some links in your website/blog to other sites with anchor text “click here”, “see for more details” and “check this out,” then Google doesn’t know if you are linking to relevant sites or not. Your links would be better to be “train your puppy”, “puppypeepads.com” and “Petsmart.”

Main Takeaways

Anchor Text is the words that are linked to another website. They are usually blue and clicking them will bring you to another site.

You want anchor text to be relevant. Choose words that make sense to the site you are linking too.

Make sure you add relevant alt tags to images, especially if they are linked somewhere.

Don’t use generic anchor text like click here.

Don’t stuff your anchor text with keywords, use all one type of anchor text or do anything else that seems unnatural.

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Use This Easy Keyword Tool

Are you looking for an easy keyword tool to find keyword ideas for your blog post and new post ideas on a topic you post about? I recently discovered LSI Keyword Generator which is an easy keyword tool.

Use This Easy Keyword Tool - LSI Keyword Generator

LSI Keyword Generator is super easy to use with no log-in required or usage restrictions. You simple type in a keyword or keywords, click the captcha button and submit.

LSI Keyword Generator

LSI-keyword-generator

LSI (Latent Semantic Indexing) is just a fancy way of explaining related words. You know when you search Google for something and at the bottom it says related searches? It figures that out based on LSI keywords.

From Google:

“What is a LSI keyword?

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning.”

How to Use This Easy Keyword Tool

  1. Type in your keywords and click I’m not a robot and generate.
  2. Receive keyword ideas.

That’s it. This tool will not tell you search volume or anything but it will give you other ideas. You might see a long-tail keyword you like better or it might give you ideas for future related posts you could make on your blog.

Here is the >>> LSI Keyword Generator.

Example 1: I typed in chicken dog treats.

LSI-keyword-dog-treats

Example 2: I typed in newborn sleep.

LSI-keyword-newborn-sleep

In both of these examples, this easy keyword tool has generated lots of ideas for future posts related to this topic. So you could enter in the main topics you blog about and generate new post ideas. Or you could type in keywords related to a post you are writing and possibly come up with a better way to state it.

Thanks to Neil Patel for bringing this easy keyword tool to my attention.

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Easy SEO Steps Infographic

SEO can be confusing for many bloggers so you may be looking for some easy SEO steps to take to get you started.

I made an infographic to show you the steps you will want to take with each post to get started with basic SEO.

Easy SEO Steps Infographic

Easy SEO Steps

Step 1 – The Idea

Every post starts with an idea of course whether you are worrying about SEO or not. There are many ways to find content ideas or perhaps you already have an idea and you are ready for step 2.

Step 2 – Find a Keyword

Choose a long-tail keyword that you want to target for your post. Think about what you would expect someone to search for to land at your post. Make sure it’s a more specific keyword. Long tail means it has more than two words and is more specific. This is because it’s easier to rank for long tail keywords. If you are writing a post about chicken recipes, you don’t want to target “chicken recipes” as your keyword because that’s searched for way too much, the chance of your post coming up on page 1 is very small. Try slow cooker chicken recipes or chicken a la king recipes.

Step 3 – The Title and the Url

Make sure the title contains they keywords exactly. You might have to reword things to make it right. YOu also want a compelling headline so you have to balance the two. Chicken a La King Recipe contains your keyword but isn’t compelling. The Best Chicken Ever is a compelling headline but doesn’t include your keyword. Try The Best Chicken a La King Recipe I’ve Ever Tasted or How To Make The Best Chicken a La King Recipe. Make sure the post url also has the keywords. It doesn’t have to be word for word the same as the title but has to include the keyword.

e.g.

Title: How to Make the Best Chicken a La King Recipe
URL: blogname.com/chicken-a-la-king-recipe/

Step 4 – In the Content

You will want the keyword to appear in a few places in the content but make sure you aren’t keyword stuffing aka putting in way too many keywords that sounds unnatural. Include the keyword in the first paragraph for sure as well as in the heading tags, especially <h1>

Step 5 – Alt Tags

Your image files should be named with your keyword and your alt tags for said images should contain the keyword. I suggest using your post title (which will already contain the keyword). This is because when you pin an image to Pinterest it tends to pull the alt tag as the pin description. Since most people don’t edit that, you want it to be your post title or something about your pin. You can edit the alt tags in the HTML where it says alt=”put your alt tag here”. You can also often click a button to edit the alt tag or change it when you upload the image, depending on how you blog.

There is more to SEO than that but that is the very basics that ever blogger should be following to increase their search traffic.

Please feel free to share this easy SEO steps infographic or put it on your site as long as it links back to me.

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5 SEO Tips to Make It Easier

5 SEO Tips To Make Things Easier

SEO (Search Engine Optimization) can seem complicated at first but it’s really simple and these SEO tips should help.

5 SEO Tips

5 SEO Tips To Make Things Easier

SEO Tip #1  The Point of SEO

The whole point of SEO is to make your website show up in internet searches on sites such as Google to bring your website more traffic and help people who are searching for a topic find your post.

SEO Tip #2 What Google Looks For

Google and other search engines look for keywords in your website, html and images to decide which websites show up for which searches. The more keywords you add in the right places, the better your chance of showing up in searches.

SEO Tip #3 The Right Keyword

You decide what keyword you want your website to show up for. What is your blog post about? What should people be searching for to end up at your site? What is the main topic of your blog? A blog post about dog toys might use dog toys as their keyword. A recipe for Chicken Carbonara might have chicken recipe as it’s keyword. It’s best not to use the same keyword more than once.

SEO Tip #4 In the Right Places

Once you have the right keyword, you need to put it in the right places. You can’t just put the keyword 25 times at the end of your post. That’s called keyword stuffing and is frowned upon and not the best spot to put your keywords anyways.  There are a few places that your keyword should be. The blog post title, the url, the first paragraph, in your headings, in your meta description, in your image alt tags and your image file names. If you don’t know where all of those places are, I’ll show you later.

SEO Tip #5 Just the Right Amount

Aim for your keyword to be used in each of those places mentioned above at least once. If that’s not possible, as many times as you can that still make the blog post read properly is good. Keywords are important but so is a readable post that doesn’t sound like you were keyword stuffing.

5 SEO Tips To Make Things Easier

Where Do Keywords Go Again?

If after reading SEO Tip #4 you were like, what’s a meta description? or where is my alt tag? than this section is for you. I’ll to make it as simple as I can. My keyword for this post is SEO Tip.

If you look carefully, you will see it in the post title, the url, my headings and a few times in the main text (like the last sentence.)

If you right click on any image in this post and try to save it, you’ll notice the keyword is in the file name (what it’s trying to save it as.) Also if you hover the mouse over the images you will notice some words show up. That is the alt tag. It’s html that says what words to show if an image doesn’t show up for any reason like a browser that has images turned off. Alt as in alternative. You’ll either have to access the html of your blog post to edit the alt tag or depending on what you use to create your blog posts, you may have an easier way to do it such as an option when you upload an image or something. I also put my keywords in the title tag.

Your meta description is the description of the blog post that the search engines pull from your html of your blog. If you use WordPress and have the Yoast Plugin installed, you can edit your meta description easily right through the plugin. It’s the easiest way. It’s a lot harder to do with other blogs. I’m not going to cover that here.

That’s my 5 SEO Tips to make things easier, I hope it helped.

For more helpful tips posts, visit a few of my favorite bloggers:

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