Category: SEO

Easy SEO Steps Infographic

SEO can be confusing for many bloggers so you may be looking for some easy SEO steps to take to get you started.

I made an infographic to show you the steps you will want to take with each post to get started with basic SEO.

Easy SEO Steps Infographic

Easy SEO Steps

Step 1 – The Idea

Every post starts with an idea of course whether you are worrying about SEO or not. There are many ways to find content ideas or perhaps you already have an idea and you are ready for step 2.

Step 2 – Find a Keyword

Choose a long-tail keyword that you want to target for your post. Think about what you would expect someone to search for to land at your post. Make sure it’s a more specific keyword. Long tail means it has more than two words and is more specific. This is because it’s easier to rank for long tail keywords. If you are writing a post about chicken recipes, you don’t want to target “chicken recipes” as your keyword because that’s searched for way too much, the chance of your post coming up on page 1 is very small. Try slow cooker chicken recipes or chicken a la king recipes.

Step 3 – The Title and the Url

Make sure the title contains they keywords exactly. You might have to reword things to make it right. YOu also want a compelling headline so you have to balance the two. Chicken a La King Recipe contains your keyword but isn’t compelling. The Best Chicken Ever is a compelling headline but doesn’t include your keyword. Try The Best Chicken a La King Recipe I’ve Ever Tasted or How To Make The Best Chicken a La King Recipe. Make sure the post url also has the keywords. It doesn’t have to be word for word the same as the title but has to include the keyword.

e.g.

Title: How to Make the Best Chicken a La King Recipe
URL: blogname.com/chicken-a-la-king-recipe/

Step 4 – In the Content

You will want the keyword to appear in a few places in the content but make sure you aren’t keyword stuffing aka putting in way too many keywords that sounds unnatural. Include the keyword in the first paragraph for sure as well as in the heading tags, especially <h1>

Step 5 – Alt Tags

Your image files should be named with your keyword and your alt tags for said images should contain the keyword. I suggest using your post title (which will already contain the keyword). This is because when you pin an image to Pinterest it tends to pull the alt tag as the pin description. Since most people don’t edit that, you want it to be your post title or something about your pin. You can edit the alt tags in the HTML where it says alt=”put your alt tag here”. You can also often click a button to edit the alt tag or change it when you upload the image, depending on how you blog.

There is more to SEO than that but that is the very basics that ever blogger should be following to increase their search traffic.

Please feel free to share this easy SEO steps infographic or put it on your site as long as it links back to me.

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5 SEO Tips to Make It Easier

5 SEO Tips To Make Things Easier

SEO (Search Engine Optimization) can seem complicated at first but it’s really simple and these SEO tips should help.

5 SEO Tips

5 SEO Tips To Make Things Easier

SEO Tip #1  The Point of SEO

The whole point of SEO is to make your website show up in internet searches on sites such as Google to bring your website more traffic and help people who are searching for a topic find your post.

SEO Tip #2 What Google Looks For

Google and other search engines look for keywords in your website, html and images to decide which websites show up for which searches. The more keywords you add in the right places, the better your chance of showing up in searches.

SEO Tip #3 The Right Keyword

You decide what keyword you want your website to show up for. What is your blog post about? What should people be searching for to end up at your site? What is the main topic of your blog? A blog post about dog toys might use dog toys as their keyword. A recipe for Chicken Carbonara might have chicken recipe as it’s keyword. It’s best not to use the same keyword more than once.

SEO Tip #4 In the Right Places

Once you have the right keyword, you need to put it in the right places. You can’t just put the keyword 25 times at the end of your post. That’s called keyword stuffing and is frowned upon and not the best spot to put your keywords anyways.  There are a few places that your keyword should be. The blog post title, the url, the first paragraph, in your headings, in your meta description, in your image alt tags and your image file names. If you don’t know where all of those places are, I’ll show you later.

SEO Tip #5 Just the Right Amount

Aim for your keyword to be used in each of those places mentioned above at least once. If that’s not possible, as many times as you can that still make the blog post read properly is good. Keywords are important but so is a readable post that doesn’t sound like you were keyword stuffing.

5 SEO Tips To Make Things Easier

Where Do Keywords Go Again?

If after reading SEO Tip #4 you were like, what’s a meta description? or where is my alt tag? than this section is for you. I’ll to make it as simple as I can. My keyword for this post is SEO Tip.

If you look carefully, you will see it in the post title, the url, my headings and a few times in the main text (like the last sentence.)

If you right click on any image in this post and try to save it, you’ll notice the keyword is in the file name (what it’s trying to save it as.) Also if you hover the mouse over the images you will notice some words show up. That is the alt tag. It’s html that says what words to show if an image doesn’t show up for any reason like a browser that has images turned off. Alt as in alternative. You’ll either have to access the html of your blog post to edit the alt tag or depending on what you use to create your blog posts, you may have an easier way to do it such as an option when you upload an image or something. I also put my keywords in the title tag.

Your meta description is the description of the blog post that the search engines pull from your html of your blog. If you use WordPress and have the Yoast Plugin installed, you can edit your meta description easily right through the plugin. It’s the easiest way. It’s a lot harder to do with other blogs. I’m not going to cover that here.

That’s my 5 SEO Tips to make things easier, I hope it helped.

For more helpful tips posts, visit a few of my favorite bloggers:

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How To: Basic Facebook SEO

How To: Basic Facebook SEO

SEO or Search Engine Optimization is almost as important on Facebook as it is on your blog. Facebook pages show up in search as well as in Facebook Graph Search. If someone is searching for a topic you cover, you want your page to show up.

basic-facebook-seo

Basic Facebook SEO

1. Pick a good name

You want your Facebook fan page to have a good name with your keyword in it if possible and you want to make sure it’s something that will stay permanent as you can’t easily change your name.  It’s the same with choosing your blog name and domain. You don’t want to have to change it, it’s a lot harder than it sounds.

2. Customize your URL

Which do you think will show up in Facebook Graph search more?

https://www.facebook.com/pages/Biannual-Blogathon-Bash/260551190785913 ?

or

https://www.facebook.com/BiannualBlogathonBash ?

After you have 25 or so fans you can change your URL by going to http://www.facebook.com/username

Be careful! After you set it, you can only change it ONCE! This is why you want a keyword in your name if possible because you can’t just stuff your url with keywords, it should represent who you are.

3. Edit your About Section

For starters, don’t just put your URL to your blog or website in the URL section. Also put it in your About section. Only 140 of the 250 available characters will automatically show on the main page so make sure you include your keywords, very short about and url in that 140 characters.

facebook-seo-about

Fill out as much of the other fields as makes sense for your website. There is a section to go more in depth as to what you are all about and a spot for your start date. Make sure you include keywords here too.

4. Optimize your posts.

Use your keywords in your Facebook posts too. For example a keyword for this page is social media. So when I share this post on my Facebook page, I will preface it with:

{Social Media Tip} How To: Basic Facebook SEO

I can also include some appropriate hashtags. #socialmedia #Facebook. If you choose to use hashtags, stick with 1-3.

5. Optimize Your Photos

When you upload a new photo, add a description that explains the photo and ideally, has a keyword. Sometimes you can’t add a description when you upload the photo but after it’s live, you can click on it to add one.

facebook-seo-photos

For more helpful Facebook posts, visit a few of my favorite bloggers:

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The Easiest Nofollow vs Dofollow Explanation

Nofollow and dofollow: What’s the difference?

Nofollow and dofollow links look the same to the regular person. The html coding just tells Google not to use a nofollow link when deciding things like Pagerank.

PageRank is an algorithm used by Google Search to rank websites in their search engine results.  PageRank is a way of measuring the importance of website pages. – Wikipedia

If you are linking to a site Google assumes you like it and gives that site more “link juice” because your site linked to it. The more sites that link to it, the more popular it must be.  That is why backlinks are so important.

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page – Wikipedia

If you link to a site because you were paid to do so or received product (for a review) or because it could make you money (affiliate links) then Google doesn’t want that to count towards their rankings because it wouldn’t be accurate. If lots of people link to a site because they were paid to do so, it might make that site look more popular than it really is.

So you use the nofollow code to tell Google you were paid for the link, so please don’t use it when determining rankings. You do that by adding a little piece of code into the html of your website.

Quick HTML Lesson (skip to next section if you know basic HTML)

If you aren’t familiar with html, when you put a link into your blog, it looks something like this in html:

<a href=”http://www.website.com”>Text you want linked here</a>

Sometimes there are other pieces of code included like this one:

target=”_blank”

Those pieces of code would have to be between the < and > in order to work:

<a href=”http://www.website.com” target=”_blank”>Text you want linked here</a>

 

Adding Nofollow Code

A link by default is a dofollow link, without adding or taking anything away. If you want a link to be nofollow, you have to add this code in:

rel=”nofollow”

So a link that is nofollow would look like this:

<a href=”http://www.website.com” rel=”nofollow”>Text you want linked here</a>

Again it will look the same on the blog, it’s just in the html that it’s different.

Remember you want a balance of dofollow and nofollow links but as per Google’s Webmaster Guidelines, all paid links (including product and affiliates) must be nofollow.

That’s the very basics of dofollow vs nofollow. I hope that clears things up.

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What is Domain Authority?

What is Domain Authority?

Have you heard of Domain Authority? If you don’t know what it is or if it applies to you, this post should help.
What is Domain Authority?

Domain Authority (DA) is a website metric which was developed by Moz. It takes many different measurements into consideration and changes regularly.

DA has to do with how a website might perform in a Google search. Some of what is considered in the DA ranking is domain age (how long the domain has been around), domain size (how big the domain is aka how many pages it has) and link authority (how many good quality links there are to the website.)

For many bloggers, their DA score won’t matter but those working with brands may find that they are occasionally asked for it. Bloggers and website owners who place a lot of importance on search engine rankings will also want to take note. It’s good to know your DA and PA scores and if they are on the low end, see what you can do to possibly improve them, but it’s not a metric you need to spend hours on or freak out about if it’s not as high as you’d like.

DA is a score out of 100 and the higher your score, the harder it is to move higher. Generally if a brand does ask for your DA/PA they are looking for over 30/35 DA and over 40/45 PA.

A higher score means the domain has a higher chance of ranking in Google Search for whatever terms they are trying to rank for.

Domain Authority vs Page Authority

Domain Authority measures the possible ranking of an entire domain. Page Authority measures an individual page. While your blog will only have one DA score, it will have a separate PA score for each blog post and page you have. When you first publish a post it will have a very low score and it will get better as more sites link to that post.

Can I Increase my Domain Authority?

There isn’t much you can do to increase your domain authority other than improve your SEO (Search Engine Optimization) in general and do your best to get good quality links to your blog from other good quality blogs (the honest way.) Remember to include internal links as well (links to other relevant posts on your own blog.) Also remember that SEO means nothing if you don’t have lots of good quality, unique, evergreen content on your blog so if your blog has been mostly photos, memes, quizzes, giveaways etc, you might want to consider unique, evergreen content.

If you don’t have your own domain yet, get one as soon as possible if Domain Authority might be important to you. Domain age also has a factor in your DA so the older your domain, the better.

What is my Domain Authority?

You can check your DA and PA score at Open Site Explorer. If you have more than one site, you might want to use Small SEO Tools as you can check up to 10 sites at at time. Please note that DA is only accurate if you own your own domain.

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