Category: Social Media

Twitter Analytics: A Guide

Twitter Analytics: A Guide

With Twitter Analytics you can get an idea of how your twitter marketing is going. For bloggers I think twitter analytics is important.

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Twitter Analytics Summary

When you first enter Twitter Analytics you are shown a 28 day summary that shows your number of tweets, tweet impressions (people who saw the tweet), profile visits, mentions and followers. It also shows the number or percentage of change since the last 28 day period.

twitter-analytics-summary

As you can see above for my @callista83 twitter account, I got 47 new followers and my mentions and impressions are up since last period but my profile visits and # of tweets are down.

Analytics for More Than a Year

Next your Analytics will show you some tweet highlights for the current month. Your top tweet, top follower, top mention and top media tweet. You’ll also see a summary for the month: # of tweets, profile visits, tweet impressions, mentions and new followers.

You can scroll down and see these for each month for more than a year previous.

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But Wait There’s More

That’s just the home tab! At the top, click on Tweets to see your tweets and impressions spread out for each day as well as your most recent tweets, top tweets and tweets and replies along with impressions, engagement and engagement rate for each tweet.

Under the Audience Tab, you can find out more about your followers including how fast your followers are growing, their gender, income, interests, occupation, net worth, consumer buying styles and wireless carrier.

There is an events tab which shows you events and hashtags that are currently live and for some, the audience size. I suppose this gives you ideas of what you can tweet about that might get you a bigger audience. I haven’t personally found much use for this tab yet.

If you click on the more section, you can view your info from your twitter cards, video activity, app manager and conversion tracking. These are more complicated tools.

As you can see, Twitter Analytics is a useful tool for a blogger.

Here are more helpful Twitter articles from a few of my favorite bloggers:

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Blogger’s Guide to Pinterest: Basics

The Blogger's Guide to Pinterest: Basics

This Blogger’s Guide to Pinterest is for those who are new to using Pinterest as a blogger and need to know the basics. I’ll be following it up later this month with an advanced post for those who already use Pinterest but want to know a bit more.

The Blogger's Guide to Pinterest: Basics

Blogger’s Guide to Pinterest

 

What Pinterest Is

If you are already familiar with Pinterest in general you can skip this section but if you aren’t, here are the very basics. Pinterest is like an online bulletin board that is separated into sections. In a regular bulletin board you might pin all your phone numbers you don’t want to forget in one spot and your photos over there and your notes from school over here.

With Pinterest you create different boards with different themes (DIY, Recipes, Parenting, Books to Read, Places to Travel etc) and “pin” images (that are usually linked to a website or blog post) to those boards. So if you are on a website that has a recipe you want to keep, you pin the image to your recipe board. Later when you are looking for recipe ideas, you can visit Pinterest and look through your Recipe boards for a picture that looks tasty, then click through to find the blog post with the recipe again. Some boards are there just for the images for example I have a Rainbow board that features images full of rainbow colours. It doesn’t matter if the images is linked to something or not, because it’s just for me to view the board. You can also repin an image someone else pinned on Pinterest to one of your own boards.

Take note: You can only pin images so if a blog post has something great in it but there are NO images, you can’t add it to Pinterest. More on this later.

How it Can Help Bloggers

Bloggers use Pinterest to get more blog traffic. When your blog posts are being pinned by multiple people, more people will see them, repin them to their boards and then click through to check out your post. The trick to getting people to click through to your blog then is to have high quality pin images so it will draw people in.

Your Pinterest Profile

To start off, upload a profile image. This should be the same image you use on other social media for branding reasons. You want to have a similar look on your blog and social media profiles. Include a link to your blog and use the verification process to verify your website. To do this you must make your account a business account. Make sure you include your keywords in your profile description. If you don’t know about keywords, they are the words you would expect someone to search to end up at your blog. For example Edmonton Blogger or Baking Recipes or Book Reviews etc.

Your Boards

Create Boards for all the topics you post about on your blog as well as other common ones and ones that people who visit your blog might also be interested in. For example a Family or Lifestyle blogger should have DIY, Recipes, Fashion, Beauty, Parenting, Gardening, Organizing etc. A book blogger might have Books to Read, Book Reviews, Bookshelf Ideas, About Reading (plus some other common ones like DIY, Fashion, Beauty etc.) Or perhaps Book Reviews: Romance, Book Reviews: Nonfiction, Book Reviews: Mystery etc. A food blogger would have more than just Recipes, they might have Breakfast, Vegan, Desserts, Snacks, Party Food, Chicken Recipes, Beef Recipes etc.

Use keywords in your boards. Also add board descriptions to each board. Pinterest is a search engine so when someone searches for something you pin about, you want your board to show up as an option. So instead of Clothes I Like it should be Fashion,  instead of Places I’d Like to Go it’s Places To Travel or Travel.

If you are pinning to get traffic, you will want more than just the boards you are interested in. For example I never Garden but I have a Gardening board because people who visit  my blog are often interested in Gardening.

Pinning Tips

  1. You have to pin other people’s stuff as well as your own. When you see a post you like, pin it. When you are browsing Pinterest repin pins that look good and make sure all the pins are going to relevant boards.
  2. Check the description that shows up when you pin. If it’s not good, change it to something better. Make sure you do this BEFORE you choose a board.
  3. Pin every day. The more often you pin, the more often you will show up to other Pinners and you will get more followers who will also check out your boards and click through your content.
  4. Pin high quality images only. Unfocused, blurry images with no indication of what the post it’s attached to is about are NOT good to pin/repin. High quality photos with a blog post titles are much better.
  5. Don’t pin like crazy one after another after another, space them out a bit otherwise you are spamming the feed (aka the people who follow you will see all your pins and no one elses.)

Group Boards

Group boards are boards that more than one person contributes too. You can take any of your existing boards and make it a group board if you want by inviting others to contribute. It’s better if the person who creates a group board already has lots of followers so if you are new to Pinterest, I would focus on joining group boards, not creating them. There is a Facebook group dedicated to finding group boards, otherwise you can post in any blogging group or forum, saying that you are looking for a group board with “such and such” a theme to join.

Promoting Yourself

I will cover this more in the advanced post but pin your post as soon as it’s live using a vertical, high quality pin that you have created. Occasionally pin your older content onto relevant boards. Find group boards on topics you post about and pin your content to group boards as well as other people’s content of course. Add social sharing buttons to your posts that include Pinterest to make it easy for you and everyone else to pin your posts. Go back to older posts that are good quality and add pinnable images.

Check back for the advanced post which will go into more detail on promoting yourself and includes how to use Pinterest Analytics and how to get the most out of Pinterest.

For more helpful Pinterest posts, visit a few of my favorite bloggers:

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How To: Basic Facebook SEO

How To: Basic Facebook SEO

SEO or Search Engine Optimization is almost as important on Facebook as it is on your blog. Facebook pages show up in search as well as in Facebook Graph Search. If someone is searching for a topic you cover, you want your page to show up.

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Basic Facebook SEO

1. Pick a good name

You want your Facebook fan page to have a good name with your keyword in it if possible and you want to make sure it’s something that will stay permanent as you can’t easily change your name.  It’s the same with choosing your blog name and domain. You don’t want to have to change it, it’s a lot harder than it sounds.

2. Customize your URL

Which do you think will show up in Facebook Graph search more?

https://www.facebook.com/pages/Biannual-Blogathon-Bash/260551190785913 ?

or

https://www.facebook.com/BiannualBlogathonBash ?

After you have 25 or so fans you can change your URL by going to http://www.facebook.com/username

Be careful! After you set it, you can only change it ONCE! This is why you want a keyword in your name if possible because you can’t just stuff your url with keywords, it should represent who you are.

3. Edit your About Section

For starters, don’t just put your URL to your blog or website in the URL section. Also put it in your About section. Only 140 of the 250 available characters will automatically show on the main page so make sure you include your keywords, very short about and url in that 140 characters.

facebook-seo-about

Fill out as much of the other fields as makes sense for your website. There is a section to go more in depth as to what you are all about and a spot for your start date. Make sure you include keywords here too.

4. Optimize your posts.

Use your keywords in your Facebook posts too. For example a keyword for this page is social media. So when I share this post on my Facebook page, I will preface it with:

{Social Media Tip} How To: Basic Facebook SEO

I can also include some appropriate hashtags. #socialmedia #Facebook. If you choose to use hashtags, stick with 1-3.

5. Optimize Your Photos

When you upload a new photo, add a description that explains the photo and ideally, has a keyword. Sometimes you can’t add a description when you upload the photo but after it’s live, you can click on it to add one.

facebook-seo-photos

For more helpful Facebook posts, visit a few of my favorite bloggers:

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Linkedin Tips for Brand Friendly Bloggers

Not all bloggers need to be on Linkedin but I do think brand friendly bloggers should be and here are some reasons why and some ways how you can use your LinkedIn profile to it’s full potential.

I’ve already written about creating your profile on Linkedin and I think it’s important to have a well written profile that includes the blogs you write for.  You want it to be obvious that you work with brands.

After you have your profile complete, you can:

Connect

Find the PR companies and brands you already work with and send them a connection invite. You can try searching for the PR contact’s name, the company name or check the end of their emails to you where some list their Linkedin. You can also go ahead and sign your emails with yours and an invitation to connect.

You also want to connect with the PR and brands that you WANT to work with someday. It’s a great way to get noticed and to get off on the right foot (you seem more business like if you are on Linkedin.)

Recommendations

You can recommend other people for their skills and you can ask people for recommendations. However it is better to recommend a member of a PR company you work with regularly and then see if they recommend you back and if not, lightly suggest it, than to come right out and ask them first. Be honest with your recommendations and only recommend those you would actually recommend to a fellow blogger.

Featured Posts

Use the featured posts section to highlight some of your best work. Your best review, sponsored post or regular post shows potential clients what you can do.

Groups

Join groups on LinkedIn for the niches you represent. Be active in them so that you become a name people know with regards to that niche. This might come in handy.

Projects

If you run any projects such as events, list them in the project section. This shows that you can manage things.

Honors & Awards

Don’t include things like the Liebster award where anyone can give it to anyone. But if you won an award that involved voting and a jury or you were featured on TV or magazines, make sure you include that!

 

I hope those tips were helpful. You can connect with me on Linkedin but may I suggest that you make sure your blog is listed as one of your jobs so I know you are a blogger!

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How Many LinkedIn Connections Do I Have?

How Many LinkedIn Connections Do I Have?

How many LinkedIn connections do I have? That’s a question many of people have if they have over 500 connections. LinkedIn shows your connections only as 500+. So how do you find how many you have? You want to know if your connections are growing right?

How Many LinkedIn Connections Do I Have?

Luckily there is a way and it’s actually really easy!

How Many LinkedIn Connections Do I Have in 3 Easy Steps

Go to http://www.linkedin.com. Log in.

Step One: Search For Your Name

Type your name as it is on LinkedIn into the search box and click the magnifying glass (don’t click on your name in the dropdown menu.)

Related: LinkedIn Tips for Brand Friendly Bloggers

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Step Two: Click On Where It Says 500+ Connections

When the results come up, click on where it says 500+ connections under your name. It’s a clickable link. This will bring you to a list of your own connections.

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Step Three:  See Your Number of Connections

See under Relationships, the number under 1st Connections? That’s your current number of connections. In the image below, you can see I currently have 830 connections. Below, under location, you can also see how many you have in different countries or popular cities.

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Now that you know how many connections you have, add me and make it ONE MORE!

Related: Blogger’s Guide to LinkedIn

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