Category: LinkedIn

Linkedin Tips for Brand Friendly Bloggers

Not all bloggers need to be on Linkedin but I do think brand friendly bloggers should be and here are some reasons why and some ways how you can use your LinkedIn profile to it’s full potential.

I’ve already written about creating your profile on Linkedin and I think it’s important to have a well written profile that includes the blogs you write for.  You want it to be obvious that you work with brands.

After you have your profile complete, you can:

Connect

Find the PR companies and brands you already work with and send them a connection invite. You can try searching for the PR contact’s name, the company name or check the end of their emails to you where some list their Linkedin. You can also go ahead and sign your emails with yours and an invitation to connect.

You also want to connect with the PR and brands that you WANT to work with someday. It’s a great way to get noticed and to get off on the right foot (you seem more business like if you are on Linkedin.)

Recommendations

You can recommend other people for their skills and you can ask people for recommendations. However it is better to recommend a member of a PR company you work with regularly and then see if they recommend you back and if not, lightly suggest it, than to come right out and ask them first. Be honest with your recommendations and only recommend those you would actually recommend to a fellow blogger.

Featured Posts

Use the featured posts section to highlight some of your best work. Your best review, sponsored post or regular post shows potential clients what you can do.

Groups

Join groups on LinkedIn for the niches you represent. Be active in them so that you become a name people know with regards to that niche. This might come in handy.

Projects

If you run any projects such as events, list them in the project section. This shows that you can manage things.

Honors & Awards

Don’t include things like the Liebster award where anyone can give it to anyone. But if you won an award that involved voting and a jury or you were featured on TV or magazines, make sure you include that!

 

I hope those tips were helpful. You can connect with me on Linkedin but may I suggest that you make sure your blog is listed as one of your jobs so I know you are a blogger!

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How Many LinkedIn Connections Do I Have?

How Many LinkedIn Connections Do I Have?

How many LinkedIn connections do I have? That’s a question many of people have if they have over 500 connections. LinkedIn shows your connections only as 500+. So how do you find how many you have? You want to know if your connections are growing right?

How Many LinkedIn Connections Do I Have?

Luckily there is a way and it’s actually really easy!

How Many LinkedIn Connections Do I Have in 3 Easy Steps

Go to http://www.linkedin.com. Log in.

Step One: Search For Your Name

Type your name as it is on LinkedIn into the search box and click the magnifying glass (don’t click on your name in the dropdown menu.)

Related: LinkedIn Tips for Brand Friendly Bloggers

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Step Two: Click On Where It Says 500+ Connections

When the results come up, click on where it says 500+ connections under your name. It’s a clickable link. This will bring you to a list of your own connections.

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Step Three:  See Your Number of Connections

See under Relationships, the number under 1st Connections? That’s your current number of connections. In the image below, you can see I currently have 830 connections. Below, under location, you can also see how many you have in different countries or popular cities.

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Now that you know how many connections you have, add me and make it ONE MORE!

Related: Blogger’s Guide to LinkedIn

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Blogger’s Guide to LinkedIn

Blogger's Guide to LinkedIn | Biannual Blogathon Bash

What is LinkedIn

“LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” – source

Why Would a Blogger Use It

Not all bloggers should be using LinkedIn. Reasons you might want to use LinkedIn:

  1. You also work outside the home.
  2. You also work from home.
  3. You are also a direct sales consultant.
  4. You have your own online business (whether blogging related like blog design/web services or you sell something online like Etsy or anything else)
  5. Your blog IS your business (you make money from it)
  6. You want your blog to be your business (you hope to make money from it)
  7. You work with companies and PR for your blog (reviews, giveaways).

Signing Up for LinkedIn

If you want an account but aren’t signed up yet, you can sign up for LinkedIn now. If you are a reader, you may want to check out the LinkedIn Learning Center.

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Your LinkedIn Profile

The first thing you want to do is fill in your profile. Unlike other social networks, the LinkedIn profile is a lot more comprehensive. This means it will take longer to fill in and will require some thought and math (to figure out start dates.) However it’s worth it for job leads and connections. Read over this: http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ and fix up your profile.

If you have a job other than blogging, you will want to include all that information as well. If you don’t have a job outside blogging especially, keep in mind the following:

  1. For Your Professional Headline, you may want to use one of the following depending on what fits: Freelance Writer and Blogger, Writer, Editor-in-Chief, Blogger, Writer/Owner, Social Media Manager (if you do social media for a company), Founder, Community Manger…. or any combination thereof. You can be specific too like Owner/Blogger at My Blog Name or Writer/Owner at website.com
  2. When editing Contact info, where it says websites, you can choose from my blog or my website. However if you choose Other, you can name your link so that it will say your blog’s name instead which is much better for ascetics AND SEO.
  3. For Summary, focus on information relevant to how you want to be perceived. The summary has to be the catch, to keep people on your profile. If you are a direct sales blogger, focus on your direct sales companies and use of the internet. If you provide parenting information, focus on your parental experience.  Tell what you can offer.
  4. If you are focusing on your social media knowledge, you should include how long you’ve been active in social media. You can find out when you joined twitter at When Did You Join Twitter and when you joined Facebook by exploring your timeline. If you added events or birthdays that occurred before you joined Facebook, they will be shown at the very bottom but keep searching till you find a join date.
  5. For experience, include each blog you write for, whether you own it or write for it. For title, don’t just put blogger, choose something more professional. I chose Content Writer and Reviewer for Callista’s Ramblings. Only include a location for the company if it’s region specific.
  6. For projects you can use it a couple of different ways. If you host an event, add it as a project. You can also put a sample of your reviews there. Learn More: Create More Connections Using Projects on LinkedIn
  7. Skills and Expertise, think carefully. Only include something if you are knowledgeable in it but there are lots of things you could include. Suggestions (again only if you have knowledge of it): blogging, social media, editing, proofreading, writing, SEO, Facebook, Twitter, etc.., Social Networking, Copywriting, Social Media Marketing, Media Relations, Book Reviews, Product Reviews, Event Host, Microsoft Office, WordPress, Blogger, Windows, Mac etc…

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How Can I Link To My Profile?

When viewing your profile, right under your photo is a direct link/permalink to your profile. Mine looks like this: http://ca.linkedin.com/in/kathleengarber/

You can also find buttons to install on your site to have people follow your profile. LinkedIn also has some plugins you can use to have people share your posts on LinkedIn or follow a company page (like Facebook Fan Page) and a few others things.

View Kathleen Garber's profile on LinkedIn

Finding Connections

Start off by announcing on your other social media that you are now on LinkedIn and where to find you. Add a button to your blog’s sidebar from the above section to make it easy for them to find you. Add a link in your email signatures, especially ones you use when contacting businesses, PR, authors etc. who might be on LinkedIn. If you work with brands, when you send in the link to your post, add a little paragraph about connecting on LinkedIn and if they really liked your work, perhaps they might leave a recommendation.

The way LinkedIn works is that you are connected to those you directly connect with as a 1st connection. Anyone they are connected to is considered your 2nd connection. Those the 2nd connections are connected to are 3rd connections and so on. So if you view the profile of one of your 1st connections, you can see who they are connected to and if you recognize them as another blogger or company you’ve worked with, you can send them a request to connect.

When you sign in to LinkedIn, there is also the People You May Know section that suggests people who are connected to those you are connected with. So again if you recognize them, you can send a request.

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Overwhelmed With Email Notifications?

You can change your email settings to decide what you are notified about.

I’ve Signed Up, Now What?

Other than keeping your profile up to date and making new connections, you can also use LinkedIn in other ways:

  1. Ask for recommendations from people/companies you’ve worked with to show potential clients/partnerships that you are worth working with.
  2. Join groups both to fill out your profile and to make new connections. Don’t spam the group but you can share your status with some of your groups if they are relevant to bring new eyes to what you are working on.
      LinkedIn groups tell you how active the group is, how many members it has and how many from your network are in the group.

(see below)

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Make sure your profile is optimized for Search Engine Optimization to improve your SERPs (in other words, landing on page one of a search) and your Google PageRank. If the link to your LinkedIn profile is NOT your full name, edit it. Make sure you added your blogs/websites as other so you can specify the title. Use keywords throughout your profile.

Explore and remember to check in. LinkedIn won’t be helpful if you never check in with it.

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