Category: Other Social Media

How to Start a Tumblr Blog

How to Start a Tumblr Blog

Tumblr is a free blogging service that is good if you want something really simple and quick with minimal customizations. It’s more like a social network because when you visit tumblr.com and you are logged in, you get a feed of posts from the blogs you follow. Also it has special features including reblogging (reposting something from another blog) and the ability to publish posts submitted by other users. Some bloggers keep a Tumblr blog in addition to their regular blog to get their content viewed by users of Tumblr.

How To Start a Tumblr Blog

How To Start a Tumblr Blog

Visit http://www.tumblr.com and create an account.

NOTE: You can have more than one blog on one account on Tumblr BUT they are not all the same. Your primary blog is the one that is created when you start a new Tumblr account. It has full functionality but cannot be password-protected or have multiple contributors. Secondary blogs are any blogs you create after that and can be password-protected or have multiple contributors but you cannot like, follow or ask questions of another blog FROM your secondary accounts.

Tumblr Features

Since Tumblr is a social network as well as a blogging system, it has some social features you might want to use. Remember you can only use these from your primary blog.

  • Follow – you can follow blogs you like and see their updates on your activity feed. You can follow up to 200 blogs/day and 5000 blogs total. Use the Plus sign to follow a blog.
  • Like – you can like posts from blogs by clicking the heart.
  • Reply – you can reply to a post right below it unless they have replies disabled or you just recently followed them.
  • Ask – You can ask a question of another user if they have the ask feature enabled by clicking the ask button on the blog’s main page.
  • Submit – For blogs that allows submissions, you can submit a post for inclusion on their blog. It’s up to them whether they publish it.
  • Fan Mail – A way tell the owner of a blog you like, what you really think. Send digital letters with cool stationary.

Tumblr makes it easy to share text, photos, quotes, links, audio and video and such. Tumblr blogs tend to be more about photos and short quips of text than long posts. Some blogs create their own content and some are all about reblogging other’s content that fits their blogs themes.

    Ways to Use Tumblr

I wouldn’t suggest using Tumblr exclusively as your only blog if you plan to be a professional blogger. You can use Tumblr in addition to your existing blog in many different ways.

  • Have all your blog syndicated to your Tumblr blog, possibly along with some social media content. For example Ellen Blogs has posts from her 3 blogs as well as her Instagram posts. They all are auto fed to her Tumblr.
  • Create a Tumblr blog that is related in topic to your brand but is not just shared posts from your other blogs. For example if you blog about parenting, your Tumblr blog might share funny and interesting photos and quotes you find around the web on parenting. If people find your Tumblr blog interesting, they might click through to your blog from your bio.
  • Keep a completely separate Tumblr blog that has nothing to do with your other blogs. Perhaps this is your chance to “blog” about a topic that you aren’t able to sustain enough for a full time, professional blog but you just want to do for fun.
    There you go, the basics to get you started on Tumblr. If you have a Tumblr blog, feel free to share it in the comments!
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Blogger’s Guide to Klout: Part Three (How to Increase Your Klout Score)

  Blogger's Guide to Klout: Increase Your Klout Score

This is part three of a three part series covering what Klout is, why you should bother with it and how to improve your score.

Part One: What Is Klout
Part Two: Why Klout is Important for Bloggers

So we’ve covered what Klout is and why you should care about your score. Not the big question is, how do you improve it.

First make sure you are familiar with your score as it is now and your social media stats in your profile. See where you are at now.

NOTE: Your score will fluctuate. You will get it increased and then it will go back down a bit. It will not just go up. Instead of focusing on small changes like 46-48, concentrate on getting it above 40 at least. Remember Klout is still in Beta and they are still making improvements too. As mentioned before, the higher your Klout score, the harder it is to get it higher. So a change from 46 to 47 is harder than 24 to 25. Anytime you slow down on interaction, either because you have been spending less time on the computer, you went on vacation or you have interacted the same but others seem to be interacting less, your score will go down. If you look at my graph, it shows mine going up steadily in April but going down in May. It’s only gone down by a few small points though so I am not worried. Right now my personal goal is to keep it between 45-50.

First I’ll go over what improves your score, and then how you can go about working on this. If you recall your score is made up of three smaller scores:

  • True Reach (number of people you influence)
  • Amplification (how much you influence people)
  • Network (the influence of the people in your true reach)

To increase your True Reach, you need to increase the number of people you influence. This means not only increasing your followers on the social media networks you have but getting them to interact with you so that they are counted as someone you influence. (I have over 7000 twitter followers on my @callista83 twitter account but my true reach is not 7000 people, only the ones who have interacted with me count.)

To increase your amplification, you need to work on how much interaction you get on your social media accounts. Interaction meaning likes, mentions, retweets, shares etc.

To increase your network score is a bit harder. You want the people in your true reach to have high Klout scores.

 

So what do you do?

  1. Link up as many social media accounts as you can to Klout, but at LEAST Twitter, Facebook, Google+, Linkedin and Foursquare. Why those five? Because those five are the only ones that contribute to your score currently. If you don’t have one of those, I suggest you get one.
    NOTE: Only facebook profiles and Google+ personal accounts count towards your score. You can link up your facebook page but it will NOT count towards your score.
    NOTE: Linking up another account will NOT lower your score. Even if you aren’t active on it, it will not make your score lower.
  2. Increase your followers on those accounts. The more followers you have, the more of them that will likely interact. When you follow someone on twitter, tweet them. Preferably not just @heyyou I just followed you, please follow back. I only mention that I followed if it’s a twitter follow hop and you are supposed to. Better to make it something in response to one of their tweets or about their webpage or something. @heyyou Just read your blog post on dogs, I love that idea! Participate in follow hops or sign up for giveaways that include one of your social media accounts as an entry. There are paid cash giveaway ones (payment is small and goes towards prize) and some free ones but I recommend only doing those where the prize is over $100.
  3. Know what counts as interaction. Remember interaction includes likes, comments and shares on Facebook, mentions and retweets on Twitter, comments and likes on Linkedin, Tips, To-Do’s and Done on Foursquare and Comments, Reshares and +1s on Google+.
    NOTE: Only PUBLIC posts on Google+ count towards your score.
  4. Increase interaction by making your tweets easily retweetable and your content on any network interesting so that others will WANT to share, like or comment on it. Make tweets shorter so there is room for RT @username in front of it or even room for the retweeter to add a personal message. Encourage interaction by inviting likes, comments and retweets. Join blogging groups that have retweet or engagement exchanges. Add tweeting you or retweeting you as an entry into your giveaways. Since your personal profile on facebook is being used towards your score, take advantage of having family on there and post baby pictures and other cute things that is sure to get attention.
    NOTE: Be aware of the terms and conditions for the social networks you participate in before including them in your giveaways. For example you can’t use Google +1 in your giveaways, nor can you ask them to comment on your facebook wall.
  5. Follow and interact with those with a higher Klout Score. I use Crowdbooster to keep track of my twitter and facebook stats and it alerts me to when someone influential starts following me so I can follow back and interact with them. Crowdbooster is invite only though and I only have one more invite. I found this YouTube video that shows how to filter your twitter followers by Klout Score using HootSuite. There is also an add on for Chrome and one for firefox that displays a user’s Klout Score in the twitter timeline.
  6. +K other people and get others to +K you. Although the number of +K you get doesn’t in itself add to your score, if others +K you, they are counted as being influenced by you which ups your true reach part of the score. Also if others tweet that they gave you +K, since it includes your twitter username, it counts as interaction.

I hope this series has been helpful for you. If you have any suggestions to improve your Klout Score, please share in the comments. I’d also love to hear if it helped you in any way.

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#Bloggers Guide to #KIout Part 3: How to Increase Your Klout Score via @blogathon2 bit.ly/KerYzr

— Kathleen (@Blogathon2) May 23, 2012

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Blogger’s Guide to Klout: Part Two (Why Klout Is Important for Bloggers)

kloutguide2 
This is part two of a three part series covering what Klout is, why you should bother with it and how to improve your score.

Part One: What Is Klout
Part Three: Improving Your Klout Score

So last week we covered what Klout is, what the measurements mean and other features. This week we will talk about topics and +K, perks and why the Klout score is of us to bloggers.

Klout Topics

Klout Topics Page

Let me quote Klout.com for a moment:

While the Klout Score is useful for ranking overall influence, we also strongly believe you’re more than just a number. Whether you’re a musician, an engineer, or the President of the United States, everyone is special in areas that can’t always be boiled down to a single number, and Klout wants to recognize you for that.  – source klout.com

On your profile in the left side is a link to your topics. Your topics are generated every so often based on what you tweet and post to Facebook about. You can also add a topic that you think you should have but hasn’t shown up on it’s own however that costs 5 +K (explained more later.) If you find a topic in your list that you don’t think you are influential about or for any reason don’t want in your list, just click the little x to make it disappear. You can only have 20 topics total. Sometimes you get something weird, like I had a giveaway for a movie with Selena Gomez so since people were tweeting about the giveaway with my twitter id, it thought I was influential about Selena Gomez. I took that out of my list. You can see my full list of topics here.

Explanation of +K

Giving someone +K means that you are indicating that you think they are influential in a certain topic. You have to have your own”+ K to give some. When you log in to Klout, you are automatically given some +K and then you can get more by giving out a bunch of +K
Showing How Many +K You Can Give in Klout
The image above shows a small section in the lower left of you screen that shows how many +K you have to give out. Each time you click a button to give someone +K you use one +K. Your +K resets every day. So you use your +K to show support to other people in whatever topic you think they are influential in. You can only +K once per topic every week.

Giving +K

So let’s say I want to give MamaNYC +K. I got to her profile page and find her topics.

MamaNYC.net Klout Topics Page

I love Mama NYC’s posts on blogging tips so I want to give her Klout in Blogging. If you hover over the Give +K button next to blogging it looks like this:

Showing How to Give +K in a Topic on Klout

So I click the button and I get confirmation of my +K. Also the Give +K button for that topic will turn grey until it’s open for me to +K again. My avatar will also show beside it under the Recent +Ks.

You Gave +K to MamaNYC

I can stop there or I can tweet or facebook share about giving +K.

Share On Twitter That You Gave +K

You can edit the message before it tweets. By tweeting you are showing your twitter followers that you +Ked a friend. Since you are mentioning the person you gave +K to, perhaps they will take notice and return the favour.

Top Influencers

For the most popular topics, Klout has topic pages. Topic pages will show the top influencers in that topic and the top +k recipients.  Top influencers receive a gold sash on their Klout score. Top +K recipients receive a blue sash. If a person is a top influencer and top +K recipient, they receive a blue and gold sash.
Ontario Klout Topics Page

This is an example of the Ontario Topic page. It shows top influencers and top +k recipients. See me on the far right there.

For each influencer or +K recipient you can see their score, invite them to Klout if they aren’t registered, see more about them or give them +K.

On the +K recipients page for Ontario I’m number 5.

Perks

So you’ve seen how the score is calculated and how to show what you are influential in but what’s the point?

Anyone who is on Klout, whether they are a blogger or not, can qualify for perks. Your Klout score can qualify you for free products, services or even tickets to try out. You aren’t required to review them or write about them although of course they would appreciate if you tweet or Facebook about them if you enjoy them. However you can get your perk and not doing anything in return if you want.

Klout Perks

The Klout Perks page shows what perks are available and if you qualify or not (usually based on klout score and where you live.) One perk is shown at the top and if you scroll down, it shows you more perks available. When I took these screenshots, I was able to get a Free Dove Body Wash Perk.

Claiming a Klout Perk

To claim your perk, just enter your shipping information. If you have the little box checked, it saves your information for the next time.

When you receive the item, you will usually receive a card that says something like this:

“A little [image of birdie] told me you’ve got a ton of Klout! Your audience trusts you to create great content, and you tell it like it is. Your influence has earned you a Klout Perk! We hope you have fun with discovering this Klout Perk. Enjoy and tweet #HASHTAG to tell the world what you think. Let us know if you have any feedback.”

The #hashtag included of course is relevant to the perk. The Influencer Code of Ethics is included too and includes info on the privacy of your info with Klout, that participating or not will not change your score, that you are welcome to tell the world you love the product, dislike the product or say nothing at all and that if you do talk about the product, to disclose about it.

Klout Perks

This is where you go to leave feedback if you want to about perks you’ve done. I’ve done three perks so far and I love free stuff!

Bloggers Who Work With Companies

More and more companies are starting to take notice of Klout scores. I’ve been asked for mine at least twice in the past two months. That’s why it’s a good idea to work on raising yours and defining the topics you are influential in. Even if a company doesn’t directly ask for your Klout score, you don’t know how many are looking you up on Klout themselves. Your topics tell them if you are influential in the topics their product is under.
Klout is even being used offline and in resumes:

Quantifying one’s Internet popularity has real world corollaries. Klout scores are showing up on resumes, for example. More than 2,000 companies have purchased Klout’s data, which they use to prioritize customers. A high-scoring visitor to a Las Vegas hotel may be awarded a free upgrade, says Klout CEO Joe Fernandez.
A VIP on the Internet should be treated that way offline too, or so the idea goes. “It’s like a social credit score,” Fernandez says. – source

Regardless of whether you agree with how Klout measures their scores or whether companies should care about Klout scores, if you want to work with companies for reviews/giveaways or monetizing, you should care at least a little bit about your Klout Score.

Continue to Part Three….

Like This Post? Share Below:

#Bloggers Guide to #Klout Part Two: Why Klout is Important for Bloggers bit.ly/K13BUE via @Blogathon2

— Kathleen (@Blogathon2) May 9, 2012

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Blogger’s Guide to Klout: Part One (What is Klout?)

kloutguide
This will be a three part series covering what Klout is, why you should bother with it and how to improve your score.

I’ve seen lots of questions around the blogosphere about Klout, how to use it, what it means, and if it’s important so I wanted to share what I’ve learned.

What Is Klout?

Klout was started as a way to measure a person’s influence in social media. Klout believes influence has to do with action. I might mention I bought a product on Facebook and a friend may check it out because of me but there is no way to measure that specifically. However if a few friends like my status, or comment, or retweet my tweets for example, then it generally means they found what I said interesting. There is of course still no guarantee they will run out and buy that product, but at least we know they are reading what I wrote.

We believe influence is the ability to drive action. For example, Oprah’s opinion on literature has inspired millions to read titles from her book club. But you don’t have to be Oprah to have influence. You influence your friend when she listens to a song you recommend on Facebook. You influence your coworker when he checks out an article you posted on LinkedIn and shares it with someone else. Social actions like these are a reflection of influence.  – source klout.com

So Klout uses data from your social media profiles to gauge your online influence. It measures this influence on a scale of 1 to 100. A score of 20 is actually the average because as your score increases, it becomes harder to increase.
Klout Score

Above you can see my Klout score for Callista’s Ramblings. I have a separate Klout account for this blog which is currently at 19 as it is still fairly new. Most people will only have one Klout profile.

What Social Networks Are Measured?

To use Klout, you must have at least a Twitter OR Facebook account and you sign in directly with one of those. You can also link up a Google+ account (a profile not a page), LinkedIn and Foursquare. Klout is always working to add more networks and while it won’t affect your score yet, you can link up the following accounts: Facebook Pages, Youtube, Instagram, Tumblr, Blogger, WordPress, Last.fm and Flickr.

After signing in and linking up your desired profiles, your score will be calculated. Whenever you login to Klout, you will see your dashboard which includes your current score and some stats on how your score has changed (the last 1, 7 and 30 days and how many points your score has changed and if it went up or down.)

Although your score is always given as a whole number, your score actually changes by decimal points. For example my score says 48 today but on my profile, it says my score is actually 47.99. I’ve noticed that it rounds up sometimes.

Understanding Your Profile

This is what a profile looks like (my score says 47 because I took the rest of the screenshots a few days ago.)
Klout Profile

My account is listed as Callista’s Ramblings but most people have their real name listed there. It’s up to you what you put. Below that are the networks I have linked to my account followed by a small description (taken from my twitter account since that’s what I login with)

Below that it says how many other people I influence and my top 3 topics that I’m influential in (more on that later.) If you scroll down you will find even more information.

Score Analysis

Klout Score Analysis
This shows how your score has changed. Usually there are not such big changes but sometimes funny things happen and your score jumps around a bit but I’ve found that if you are consistently active (you don’t have big lulls in your engagement) your score won’t fluctuate too much. If you look at the left side,you can see that the big jumps is still only from 46-48,it’s not like I jumped from 40 to 60.

True Reach

Klout True Reach Score
True Reach measures your network. That means the amount of people that are engaging with you (retweeting your tweets, mentioning you on twitter, liking or commenting on your Facebook statuses etc.…) This includes extended networks so if you see on your Facebook news feed that a friend of yours liked my status (even though we aren’t friends) and you like it to, it will count you. You’re extended because you wouldn’t have seen my status if we didn’t have a mutual friend.

Amplification

Klout Amplification Score
Amplification has to do with how likely your network is to engage. If you have 100 followers and 80 of those are engaging, you will have a higher amplification score than if you have 1000 followers and 80 of them are engaging.

Network Impact

Klout Network Impact

Network Impact has to do with how influential the people in your network are. If you influence a lot of people who don’t have much influence themselves, then you will have a lower score than if the people you influence are very influential. Think of it this way. If my 14 year old niece retweets my tweet and Justin Bieber retweets my tweet too, which one of those retweets will most likely result in more click throughs, retweets and responses? Justine Bieber has more influence so people pay attention to what he says more so his endorsement of my tweet is worth more.

Topics, Influencers, Lists, Perks and Achievements

On the left side of the profile page is links to more parts of the profile. I will cover Topics and Perks in more detail in the next post of this series.

Influencers just shows you who you influence or who influences you and their Klout score if applicable. You can also add an influencer.

With Lists, you can make lists of Klout users based on whatever you want (like Twitter lists). So you can add people you want to support regularly (we’ll take more about how you do that next week) or say users from a certain group you are in.

Achievements are just little “badges” that you can earn for doing different things around Klout like attaining a Klout score above a certain number, visiting the website a certain number of times, looking at a certain number of profiles etc. They’ve also recently added little quests which you can find on the very left of the website (right against the edge of the screen). I’ve mostly been ignoring these as they’ve been quests for things I’ve already done but would be better for the brand new Klout user.

Klout Style

The final option on the profile it to check out your Klout style.

kloutstyle

Klout analyzes what type of social media user you are and puts you on a chart (and shows some of those in your network for comparison).
Some of the styles are:

Specialist: You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience

Socializer: You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.

Observer: You don’t share very much, but you follow the social web more than you let on. You may just enjoy observing more than sharing or you’re checking this stuff out before jumping in full-force.
I’ve seen people say that Klout doesn’t mean anything, isn’t accurate or won’t last long but I believe will become more important as our society moves more into the technology age and we listen more and more to those around us.

Continue to Part Two: Why Klout is Important…


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#Bloggers Guide to #Klout Part One – What is Klout bit.ly/IQNMjW via @blogathon2

— Kathleen (@Blogathon2) April 30, 2012

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