A good way to make sure your blog stays profitable for years to come is to spend at least some of your time working on passive income streams. Passive income is an income received on a regular basis, with little effort required to maintain it. In other words you make money while you sleep.
An example we’re all familiar with is the interest you earn on your savings account. You don’t have to do anything other than letting your money sit in the bank. Of course you’re not going to get rich from having a few thousand dollars sitting in the bank. But thankfully there are plenty of different ways to create passive streams of income online.
Let’s look at a few of them. This is by no means an extensive list. I’m sure you’ll start to come up with other passive income ideas as you read through these examples.
Creating Passive Income Streams
Blog Posts With A Strong Call To Action
Write some evergreen content (content that is good year after year.) SEO it to get free search engine traffic and then wrap it all up with a strong call to action at the end. That call to action could lead readers directly to an offer for an affiliate products, one of your own products, or even better, to a list that you can then monetize further.
Monetized Emails And Free Reports
Speaking of lists and emails… write a series of emails that are monetized, again either with affiliate offers or offers to your own things. Heck, you can even send your readers to more free content on your blog that has AdSense ads on it.
Build your list using free reports that are monetized as well. Then take it a step further and invite them to share the report. You of course can share it far and wide across the web as well. As your report gets read by more and more people, they will find their way back to your site and the offers you’re making in the report itself.
Write Some Books
Write some books and publish them. These can be physical books or Kindle books. Self-publishing has made it easy to do both and it has the added advantage that you get to keep the majority of the income you make from your books.
While the books generate passive income, they also help establish your authority and broaden your reach.
Create Your Own Digital Products
You can also create your own line of digital products and sell them through your own site or places like the Google and Apple App stores. The beauty of digital products is that you create them once and can sell them over and over again.
Yes, there’s a little customer service work to do and the occasional update to write, but for the most part, digital products are pretty hands-off once they have been created.
Setting Up Your Own Affiliate Program
Once you have your own products set up, set up an affiliate program as well. Others will do the marketing and selling for you for a percentage of the profits.
Recommending Other People’s Products
Of course you can work on the flip side as well. Find a few related products to your own, sign up as an affiliate and recommend them to your own customer base. It’s a quick and easy way to increase your income and once those emails are written (or you’ve included the affiliate products in your own products or on your download pages), you just sit back and watch the sales notifications come in.
One way of monetizing a blog is through affiliates and Amazon Associates is the most common affiliate program. Their reports can tell you all kinds of good information that you should know so you can take stock of your affiliate efforts and see what needs to change or stay the same. But the reports can be a bit confusing at first. This post should help you in understanding Amazon Associate Reports.
Understanding Amazon Associate Reports
To get to your reports, go to Amazon.com and login. If you have the site stripe, you can click on the words Amazon Associates Site Strip at the top left or go here. You may have to login again.
Your page should look something like this:
Actually it should start with you on the home tab but if you click reports, this is what you will see. I’ll go over what the other tabs are for quickly but right now we are focusing on reports.
Product Linking – you can get product links and banners here to put on your blog or website. I find it easier to search Amazon for products and use the Site Stripe to get the links but you can search through product links too. The Native Shopping Ads are a bit of code you can put on your site where it will show related products to what your page is about. Mobile popover is a way to monetize when someone views your site on mobile. Finally an astore is like your own mini store. You can view the one I made for my gaming blog here: shop games
Promotions – you can get links and banners for current promotions here. Add them to your sidebar for more conversions.
Tools – Site Stripe explains how to use the Site Stripe to link to anywhere on Amazon. The Link checker is for those creating or modifying their own links to make sure they are correct. Publisher Studio is a way to add affiliate links from Blogger or WordPress or wherever you blog. It’s neat and convenient but can slow down your page. Product Advertising API is for programmers.
Amazon Associates Reports
The default range is one month but you can change the view by clicking custom date range. There are lots of date ranges to choose from or you can create your own 31 day range.
Now if you only have one tracking id it should show that one but if you have more than one like me (and you should if you have multiple blogs) you can click the little down arrow next to Tracking ID ALL to pick a certain one. This is what I saw after clicking on the tracking id for my gaming blog.
It shows you what days you got clicks (red), items were ordered (yellow) and money was earned (blue). Choose a bigger category (like last year) to really see how your affiliate marketing has been working.
If you scroll down you will see exactly what items were sold (the person above must be having fun ) It shows me that they didn’t buy the products I specifically mentioned in my post but they did buy two things through those links. It also shows in the second half which of my tracking ids the clicks and sales came from. So I can see above that my sales for the month of March came through my gaming blog but I did get clicks on two other blogs too, but no sales.
Click on the Link Type Performance tab and you’ll see this:
This shows you if your views, clicks and items ordered and shipped came from product links, banners or widgets. You can get a better idea of which ones are converting for you.
Daily Trends looks like this:
This shows each day the number of clicks and items ordered. If you have a large amount of clicks on one day, go back to your blog analytics and see what post was popular that day and update it with more links and more drive to click.
TIP: When you are looking at the screen that shows what items were ordered, if you see an item that was really popular, consider sharing that link on social media or writing more posts that link to it. You can easily get the link again when you hover over it.
I hope this guide has helped you with understanding Amazon Associates Reports section better. Don’t forget to check back periodically to see how things are going.
Choosing a good domain name is very important for many reasons including SEO (search traffic), how easy it will be on your fans and making sure not to step on anyone’s toes (more on that later.)
Choosing a Good Domain Name
Here are 5 considerations to keep in mind when choosing the right name.
For SEO purposes, if you can include keywords in your domain name, it will really help you. For example davescarrental.com will have a bit of an advantage over a car rental place at jiggernaut.com. Of course with so many websites out there, a lot is already taken so try being creative a bit. Keywords are great if you can include them but if your domain has keywords but doesn’t fit the rest of the considerations mentioned below, it might not be worth it.
While davescarrental.com might be better than jiggernaut.com for keywords, at least jiggernaut is more unique and more memorable. More importantly, you want to make sure there isn’t already another website out there (especially an established one) with the same name. Don’t buy jiggernaut.com if jiggernaut.net is already taken. You could be forced to change your name later on if they trademark the name.
For the most part, you want a .com domain but there are a few instances where a different one is good. If your website/blog is strictly meant for one country or is really country focused than a country domain is good like .ca or .fr. If you are an organization or a charity than you might want .org. Otherwise you should be .com. It’s good to buy the other main domains too and redirect them to you (for example buying yourdomain.net and redirecting to yourdomain.com to stop others from buying up those domains. Why should it be .com? When you tell your url to people and they don’t secifically remember the extension (.com or .net) they will automatically try .com first. It also seems more professional. So stay away from yourdomain.me or yourdomain.info.
Keep it as short as you can and make it easy to type and remember. Short urls are easier to remember in general but also show better in the search results. Easy to type means leaving out hyphens and strange letter combinations such as qyz or xvq. Keep away from numbers too, especially written out ones. With regards to keywords as mentioned above, keywords are good but not if it means having a really long domain. I wish biannualblogathonbash.com were shorter almost every day.
You don’t want to accidentally commit trademark infringement and get fined and/or have to change your name. Check the US Trademark website to make sure your idea isn’t already a trademarked name.
These are 5 of the considerations you need to keep in mind when choosing a good domain name.
SEO can be confusing for many bloggers so you may be looking for some easy SEO steps to take to get you started.
I made an infographic to show you the steps you will want to take with each post to get started with basic SEO.
Easy SEO Steps
Step 1 – The Idea
Every post starts with an idea of course whether you are worrying about SEO or not. There are many ways to find content ideas or perhaps you already have an idea and you are ready for step 2.
Step 2 – Find a Keyword
Choose a long-tail keyword that you want to target for your post. Think about what you would expect someone to search for to land at your post. Make sure it’s a more specific keyword. Long tail means it has more than two words and is more specific. This is because it’s easier to rank for long tail keywords. If you are writing a post about chicken recipes, you don’t want to target “chicken recipes” as your keyword because that’s searched for way too much, the chance of your post coming up on page 1 is very small. Try slow cooker chicken recipes or chicken a la king recipes.
Step 3 – The Title and the Url
Make sure the title contains they keywords exactly. You might have to reword things to make it right. YOu also want a compelling headline so you have to balance the two. Chicken a La King Recipe contains your keyword but isn’t compelling. The Best Chicken Ever is a compelling headline but doesn’t include your keyword. Try The Best Chicken a La King Recipe I’ve Ever Tasted or How To Make The Best Chicken a La King Recipe. Make sure the post url also has the keywords. It doesn’t have to be word for word the same as the title but has to include the keyword.
Title: How to Make the Best Chicken a La King Recipe
Step 4 – In the Content
You will want the keyword to appear in a few places in the content but make sure you aren’t keyword stuffing aka putting in way too many keywords that sounds unnatural. Include the keyword in the first paragraph for sure as well as in the heading tags, especially <h1>
Step 5 – Alt Tags
Your image files should be named with your keyword and your alt tags for said images should contain the keyword. I suggest using your post title (which will already contain the keyword). This is because when you pin an image to Pinterest it tends to pull the alt tag as the pin description. Since most people don’t edit that, you want it to be your post title or something about your pin. You can edit the alt tags in the HTML where it says alt=”put your alt tag here”. You can also often click a button to edit the alt tag or change it when you upload the image, depending on how you blog.
There is more to SEO than that but that is the very basics that ever blogger should be following to increase their search traffic.
Please feel free to share this easy SEO steps infographic or put it on your site as long as it links back to me.