Tag: domain

Choosing a Good Domain Name

How to Pick a Good Domain Name

Choosing a good domain name is very important for many reasons including SEO (search traffic), how easy it will be on your fans and making sure not to step on anyone’s toes (more on that later.)

How to Pick a Good Domain Name

Choosing a Good Domain Name

Here are 5 considerations to keep in mind when choosing the right name.

Keywords

For SEO purposes, if you can include keywords in your domain name, it will really help you. For example davescarrental.com will have a bit of an advantage over a car rental place at jiggernaut.com. Of course with so many websites out there, a lot is already taken so try being creative a bit. Keywords are great if you can include them but if your domain has keywords but doesn’t fit the rest of the considerations mentioned below, it might not be worth it.

Uniqueness

While davescarrental.com might be better than jiggernaut.com for keywords, at least jiggernaut is more unique and more memorable. More importantly, you want to make sure there isn’t already another website out there (especially an established one) with the same name. Don’t buy jiggernaut.com if jiggernaut.net is already taken. You could be forced to change your name later on if they trademark the name.

.com

For the most part, you want a .com domain but there are a few instances where a different one is good. If your website/blog is strictly meant for one country or is really country focused than a country domain is good like .ca or .fr. If you are an organization or a charity than you might want .org. Otherwise you should be .com. It’s good to buy the other main domains too and redirect them to you (for example buying yourdomain.net and redirecting to yourdomain.com to stop others from buying up those domains. Why should it be .com? When you tell your url to people and they don’t secifically remember the extension (.com or .net) they will automatically try .com first. It also seems more professional. So stay away from yourdomain.me or yourdomain.info.

Easy

Keep it as short as you can and make it easy to type and remember. Short urls are easier to remember in general but also show better in the search results. Easy to type means leaving out hyphens and strange letter combinations such as qyz or xvq. Keep away from numbers too, especially written out ones. With regards to keywords as mentioned above, keywords are good but not if it means having a really long domain. I wish biannualblogathonbash.com were shorter almost every day.

Trademarks

You don’t want to accidentally commit trademark infringement and get fined and/or have to change your name. Check the US Trademark website to make sure your idea isn’t already a trademarked name.

These are 5 of the considerations you need to keep in mind when choosing a good domain name.

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What is Domain Authority?

What is Domain Authority?

Have you heard of Domain Authority? If you don’t know what it is or if it applies to you, this post should help.
What is Domain Authority?

Domain Authority (DA) is a website metric which was developed by Moz. It takes many different measurements into consideration and changes regularly.

DA has to do with how a website might perform in a Google search. Some of what is considered in the DA ranking is domain age (how long the domain has been around), domain size (how big the domain is aka how many pages it has) and link authority (how many good quality links there are to the website.)

For many bloggers, their DA score won’t matter but those working with brands may find that they are occasionally asked for it. Bloggers and website owners who place a lot of importance on search engine rankings will also want to take note. It’s good to know your DA and PA scores and if they are on the low end, see what you can do to possibly improve them, but it’s not a metric you need to spend hours on or freak out about if it’s not as high as you’d like.

DA is a score out of 100 and the higher your score, the harder it is to move higher. Generally if a brand does ask for your DA/PA they are looking for over 30/35 DA and over 40/45 PA.

A higher score means the domain has a higher chance of ranking in Google Search for whatever terms they are trying to rank for.

Domain Authority vs Page Authority

Domain Authority measures the possible ranking of an entire domain. Page Authority measures an individual page. While your blog will only have one DA score, it will have a separate PA score for each blog post and page you have. When you first publish a post it will have a very low score and it will get better as more sites link to that post.

Can I Increase my Domain Authority?

There isn’t much you can do to increase your domain authority other than improve your SEO (Search Engine Optimization) in general and do your best to get good quality links to your blog from other good quality blogs (the honest way.) Remember to include internal links as well (links to other relevant posts on your own blog.) Also remember that SEO means nothing if you don’t have lots of good quality, unique, evergreen content on your blog so if your blog has been mostly photos, memes, quizzes, giveaways etc, you might want to consider unique, evergreen content.

If you don’t have your own domain yet, get one as soon as possible if Domain Authority might be important to you. Domain age also has a factor in your DA so the older your domain, the better.

What is my Domain Authority?

You can check your DA and PA score at Open Site Explorer. If you have more than one site, you might want to use Small SEO Tools as you can check up to 10 sites at at time. Please note that DA is only accurate if you own your own domain.

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Namecheap Domain and Web Hosting (Sponsor Spotlight)

 

icon-banner-125x125Namecheap is my number one choice for registering my domain names. I have six domain names registered with Namecheap and although I’ve never used their hosting, I don’t doubt that it would be a good choice.

Namecheap has agreed to sponsor the Biannual Blogathon Bash by offering one participant a FREE YEAR of hosting AND a domain name! Namecheap’s prices are already low but here is your chance to get your blog self hosted on your own domain without having to make any payments for one year.

The winner will get a coupon code that is valid for 6 months so you will have some time to decide on a domain name and make sure it’s available before you claim your prize. Namecheap has AMAZING tech support so if you need help at any time setting things up, just ask them.

Domain

You can choose from any GTLD (Generic Top Level Domain) extension for your domain except .asia and .xxx. So you have .com, .net, .biz, .org, .info and .mobi to choose from.

Hosting

The winner will receive the Value Hosting Package which includes up to 5 websites, unlimited bandwidth and 25GB space. You can see more technical specifications on the Hosting Info Page.

Disclosure: NameCheap is a sponsor of the Biannual Blogathon Bash. In exchange for offering some prizes to blogathon participants, the company will get some advertising. This post also contains affiliate links.

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